Website Content & UI Design

Sharp's sister site

Project Date: Sep 2017 - Nov 2017

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- User Positioning

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This website was created as a sister website of the original Brand website however targeted the different user groups. This website was tailored to new B2B channel partners and end-users in the Great China Region since we offered exclusive products in different regions.

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- Site Planning & Wireframing

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I first listed out all the information needed on an excel spreadsheet. Then, I conducted a competitor analysis to examine and compare the interfaces. Architected the information in a hierarchical structure, identified navigation bar, main layout and wireframed it using Adobe Illustrator.

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- Content Creation

​Working with product managers on the specifications and product images, I needed to fully understand the products prior to copywriting. I used Adobe Photoshop and Illustrator to edit visual content. Considering the branding strategy, the UI style of the website was chosen to reflect "original, simple, and creative".

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- Usability Test

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Before officially launching the website, we conducted a usability test with a group of 5 to make sure of the great user experience.

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- Final Product

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After the website was launched, we kept tracking the usage of websites through Google analytics and made small adjustments accordingly.

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• The website operated until Aug. 2019 and was closed due to the re-organization of the company.