Content + Graphic Design 

Project Date: Apr - May 2017

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In the era of social media marketing, mobile interactive ads play a crucial role in online advertising. With a tap of the finger, it can be shared with thousands of potential clients. 

 

Catchy, creative and informative are three primary elements for ads to stand out. By identifying your target market, you should customize content and styles for the right audience group. Don't underestimate its influence.

 

My task was to support sales to introduce several foreign brands' products into China market. Thus, it was vital to enhance brand awareness through high exposure.

 

Referencing to the educational interactive display, instead of listing out its feature, I took the approach to focus on branding and its core concept of creating a smart and collaborative learning environment. By presenting visually with a sparkle of the verbal magic, the audience can easily understand the message within a few minutes and likely to have a positive impression toward the brand.

 

In contrast, watermaker product is targeting B2B market and channel partners. Without showing the hard power of specifications, it would be difficult to convince the client why the product stands out. Therefore, it was created in a more technical style (showing numbers) yet presenting elegantly to show the value proposition of the brand.